Papers, ca. 1949-1978.

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Papers, ca. 1949-1978.

http://www.worldcat.org/oclc/46719284

This collection documents the creative process that characterized the development of advertisements from the 1940s-1970s. The materials comprise primarily sketches, paintings, photographs, roughs, and layouts, as well as finished ads in proof form. A variety of color (19), black-and-white photographs (11), and black-and-white contact sheets (6) used for ad campaigns are also present. Some storyboards (or copies) for TV commercials to be produced by Ogilvy & Mather are included. The most frequently represented client is Gilbey's (Gin and Vodka). Other companies and products featured include Rand McNally, Ogilvy & Mather, International Paper, IBM, El Producto, Staffordwear, Steuben Glass, Revlon, Ronson, INCO (International Nickel), Puerto Rico (Economic Development), Toro, Cinzano, Maidenform, Newsweek, Peugot, various liquors and cordials, and more. There are a few miscellaneous items, including original art signed by Paul Rand for what is most likely a poster. Two folders containing mostly liquor ads are labeled "Proofs-Fletcher Richards." Much of the material is large in format. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. (01-021).

1205 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7569215

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 12 Entities related to this resource.

Rand McNally, and Company

http://n2t.net/ark:/99166/w65f3754 (corporateBody)

In 1856, William H. Rand established a printing office above Keen and Lee's Bookstore at 148 Lake Street in Chicago, Illinois. In 1858, he hired Andrew McNally and shortly after, they became partners and formed Rand McNally and Company. Rand McNally has since become a prolific publisher operating in a variety of areas. They established themselves as a household name in the United States and became known around the world for their cartographic products, producing not only...

Ogilvy, Benson & Mather.

http://n2t.net/ark:/99166/w67f0pn8 (corporateBody)

International Paper Company

http://n2t.net/ark:/99166/w6xw8jq7 (corporateBody)

The International Paper Company was formed in 1898 by Hugh Chisholm as a result of the merger of 17 pulp and paper mills in the northeastern United States. It currently owns over 8 million acres of land in the U.S. and its primary products are paper and paper distribution, packaging and forest products. From the description of Records, 1873-1902. (Unknown). WorldCat record id: 73518022 ...

W. & A. Gilbey (Firm)

http://n2t.net/ark:/99166/w6pw4dw4 (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Toro Company

http://n2t.net/ark:/99166/w6rr8042 (corporateBody)

Smith, Robert Stewart

http://n2t.net/ark:/99166/w6sn7wx1 (person)

Retired advertising executive who worked as an art director for various advertising agencies, including William H. Weintraub & Co., Norman Craig & Kummel, and Ogilvy & Mather. From the description of Papers, ca. 1949-1978. (Duke University Library). WorldCat record id: 46719284 ...

Ronson Corporation

http://n2t.net/ark:/99166/w6rk15cw (corporateBody)

Revlon, inc.

http://n2t.net/ark:/99166/w6ng9sss (corporateBody)

Steuben Glass, inc.

http://n2t.net/ark:/99166/w6ng9hf0 (corporateBody)

International Nickel Company

http://n2t.net/ark:/99166/w6dc20tv (corporateBody)

Rand, Paul, 1914-1996

http://n2t.net/ark:/99166/w6c54q8r (person)

Paul Rand was born in Brooklyn, New York, in 1914. He was a professor of graphic design at Yale University from 1956 until his retirement in 1985. He achieved the title of professor emeritus in 1993. Rand is known for his work in the field of trademark design. He was the art director for numerous publications and consultant to many corporations and advertising agencies. Rand died on November 26, 1996, in Norwalk, Connecticut. From the description of Paul Rand papers, 1942-1998 (inclu...